Effective videos
don't just
happen.
Between defining a business objective and making the final cut, much can be lost to lack of clarity. That is why your objective is always our north star and we don't skip any steps in the production process.
How we work:
Conceptualization
The entire video production thrives off a clear and purpose-driven concept. This is why we communicate extensively to ensure that the concept aligns with your business goals.
Once we have a project budget and time frame, we use your objectives for the production to build a visual concept that works. This involves in-depth communication about your goal with the video, getting an understanding of the audience, and writing an outline, a script, or both.
Design
Die Konzeptualisierung führt direkt in die Designphase, in der wir das Setdesign und die Garderobe definieren, Referenzvideos und -bilder sammeln sowie ein Moodboard entwerfen, welches das audiovisuelle Konzept festhält.
Depending on the type of project, these steps may precede the formal conceptualization, but they are never left out. Particularly artists and fashion brands might profit from pinning down visual concepts first, then technical details later.
Planning
If there is one thing you won't find on the sets of our video productions, it is uncertainty. Exceptional planning ensures that our creative concepts make it from the drawing board to screens big and small.
This includes meticulously scheduling shoot days and making sure everyone involved knows what goes down and when. This includes making a detailed shot list, booking locations and talent, acquiring gear and props and making a detailed shoot schedule.
Production
On set is where we bring creative concepts to life with our crew and equipment. This is the part where we capture the final footage, based on the various phases of pre-production.
Whether we are a team of one or of ten on location, everyone has specific roles to fulfill. The production plan ensures that everyone has clear sight of their duties and objectives for the shoot and can work in harmony with the rest of the team.
Post-Production
In a successful video production, much of the work is done after shooting the footage. Professional assembly, editing, color grading and visual effects are essential in giving life to the video and making it work towards its purpose.
During this process, we make sure you're well-informed about the state of the project and give you the opportunity to request final adjustments. Only after a well-coordinated post-production phase will we deliver the final images to you and make sure they successfully complete the goal of the production.
About Silvermile Visuals
We are a full-service video production company from Berlin, Germany. From here, we use our extensive network of videographers, editors, gaffers, etc. to take on projects from companies, artists and NPOs all over Germany. While we initially specialized in music video production, we are expanding into different other fields, including automotive, fitness and real estate. All our productions are sustainability-focused and resource-saving, so we can make great videos for many more years to come.